Paid Search marketing (or CPC advertising) enables you to reach them at that exact moment by triggering your ad when they type phrases related to your products or services.
Ads appear as Sponsored Links that show up at the top & right hand side of Search Engines.
According to Double Click, Search Engines are the top online method used by consumers to research a product for purchase; further more a new study by Engine Ready found Paid search ads are 50% more likely to buy than those who come from clicking on a natural search link.
How much of an influence do search engines have over online purchases? When online users were asked how they found the web sites they purchased from, a survey fromDouble Clickrevealed the following results:
Not only is paid search effective at attracting converting traffic, it is also great platform for learning about your customers through raw, publically available data, and inexpensive testing opportunities. You can cost effectively test multiple variables such as keywords, text ads, landing pages, button colors convert and more in order to hone in on what convert best.
Do you have an existing paid search campaign that needs help? Request a free mini audit of your existing online campaign to find out how you measure up.
We are experienced in setting up & managing paid search campaigns on many different platforms including but not exclusively to Google Adwords, Facebook Ads, Yahoo Search Marketing, MicrosoftAd Center(Yahoo & Bing), Linkedin Ads, Ask, Miva, Looksmart, Search123, 7Search, Pulse360 & more. Engines selected are based on your advertising requirements & budgets.
Accountability is a core principle of Google AdWords. Therefore Google has made changes to help improve advertisers' experience. Please view Working with Third-Parties for more information about this policy.